What happened to Noys VR in 2019

What happened to Noys VR in 2019

It’s been a while…

Over a year has passed since we last touched this blog and website, and during this time, we didn’t update any content or features for NOYS VR on the Rift either. Were we lacking inspiration? Nope. Were we short on artists and content to publish? Not at all. So why haven’t we released any thrilling new VR concerts or features for our platform?

New Opportunities

As 2019 rolled in, so did new doors of opportunity. In particular, Oculus Quest was our chance to bring amazing VR music content to a wider audience. As one of the first developers in Germany to gain access to Quest hardware, we were able to develop our first NOYS prototype by March. With our prototype ready, we applied to InnoRampUp, a local investment fund for startups in innovative fields. We were accepted, and this allowed us to refocus on NOYS. Since then, we’ve recorded new artists and built out exiting new features, and we are currently developing a cross-device capable platform for Oculus Rift, Rift S, and Quest. A beta program for Quest will launch very soon, so keep an eye out for news on our website and social media.

Virtual Reality Headquarters

To give you all the scoop on what’s been happening in the background, I think it’s best to talk about VRHQ, or Virtual Reality Headquarters. This was, and still is, a product of our ambitious plan to promote the city of Hamburg as the Virtual Reality capital of Germany and Europe. Together with three other startups – Spice VR, VR Nerds, and Spherie – we applied for a building in the beautiful Speicherstadt district of Hamburg. We were accepted and are now renters of Germany’s largest VR hub, which features a huge showroom, a beautiful office floor, and a great location for our greenscreen studio.

Noys VR Greenscreen Studio for Capturing Artists

With our acquisition of this new space came big responsibilities as well as logistical challenges. As we’re now co-owners of an event and arcade space, there was quite a bit to optimize in our daily work, as well as many tasks unusual for a software company to handle. Nonetheless, VRHQ is growing faster than ever, and with it, we’re receiving an incredible amount of new customer requests and feedback for our applications.

VRHQ Showroom and Event Space

Update and Pricing

To make a long story short, we’ll release an update for NOYS VR by the end of November. Numerous new features and content will be included, as will the introduction of a price tag. We really want to be transparent about this, so here is how we imagine our model will work in the future:

The app will cost $9.99. This income will be used to cover platform costs, provide updates, develop new features and game modes, and expand NOYS to new hardware platforms. Along with your app download, you will gain access to three concerts. We want you to see the upfront payment as a way to help us grow as a company and bring more artists of global recognition on board.

On top of the included content, there will be DLCs for new concerts and cosmetic items. Not every concert will be charged for, as we give our artists the opportunity to decide if their concert will require a paid ticket. This provides our artists with a way to earn money with VR experiences, which is one of the main reasons why we began this project. Mid and long-term, this is also beneficial to you, because artists will have more incentive to publish VR content on our platform instead of using VR just as a marketing gimmick.

What about existing users?

Does this mean that all of our existing users must purchase the app to regain access? NO! All users who have already downloaded NOYS VR for Rift will remain owners of the application and gain access to the included concerts and new feature updates. This is our way of saying our biggest “Thank You!” for supporting us from the beginning.

What’s left to say?

Stay tuned for new information in the upcoming weeks! Follow our social media channels, especially Instagram and Facebook, where we’ll publish ‘the making of’ stories, introduce fantastic new artists and their content, and keep you informed about everything related to NOYS VR, our team, and the coming November update.

Share now:
Fabio Buccheri
CEO @NOYS VR; #vr & #ar evangelist, music producer & spatial sound artist 🎶 working with #cubase & #fmod, love playing 🎸& 🎹, co-founder @VRHQ & @spatialists
October 18, 2019
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